Rachael: “We’ve just opened our first permanent store in Notting Hill’s Westbourne Grove in line with our 10th anniversary. It’s where we opened our first pop-up store last year, so it feels a bit like coming home. Regardless of whether you buy anything, you’re going to feel happier coming out of that store than you did when you first went in. It’s not just about purchasing things, it’s about having the full experience through the clothes, the colours and the lovely people who work with us.
Anna: “We’ll also continue to open pop-up stores like the one we currently have in St. John’s Wood; they offer a great opportunity for us to meet new customers and get to know their likes and dislikes.”