Brand Values

When we first started Chinti & Parker in 2009, we made it our mission to work as responsibly and sustainably as possible, not because it was ‘on-trend’ – it wasn’t back then – but because we simply believed that that is how a business should be run. More than 10 years on, we still have the same outlook, but experience has taught us that in fashion – an industry whose foundation is admittedly built upon consumption and newness – it is often a case of ‘progress not perfection’. Here we outline our key brand values and the ways we are working hard to produce our seasonal collections in the most responsible fashion.

Love-forever style

Chinti & Parker is anti-fast fashion. We design and create our collections with longevity in mind, using the finest fabrics and yarns available to produce pieces that will endure the test of time. Visit our cashmere care guide here to learn how you can ensure your knitwear lasts a lifetime. 

Where your clothes are made

We work with family owned factories as well as vertical “end to end” factories; all of which provide unique specialist skills that meet our specific criteria. Click here to visit our ‘Supply Chain’ page to find out more about where our collections are made


We believe being able to trace the origin of our materials is key to sustainability. We must be able to identify the journey of a commodity from its conception to the finished product. We also promise to clearly communicate what our garments are made from and where they have been made. Learn the story behind our cashmere here , and find the sustainability tab on each product page to learn more about a specific garment’s journey.

Team Chinti visiting a factory in Inner Mongolia

How we give back

We are proud to work closely with Save The Children (STC) and Women for Women International (WfWI) on an annual basis. In 2022, we donated 100% of profits from designated styles to raise over £10,000 for STC’s Ukranian Humanitarian Appeal and Emergency Fund. This year, we are working on an exciting campaign launching in time for the holiday season, where all profits will also be donated to STC's efforts in supporting families and children in need. We have a longstanding relationship with WfWI, a charity who supports women survivors of war to rebuild their lives, partnering on International Women's Day Campaigns and providing financial and clothing donations. We have also previously supported Meals for the NHS with our Hearts for our NHS campaign, donating 100% of profits from five styles to the not-for-profit organisation.

The heart of our business

At Chinti & Parker, we pride ourselves on creating a work environment that prioritises diversity and inclusion. We encourage and support our team’s professional growth and wellbeing, so that our employees are empowered for success within their roles.