AW17 Abracadabra: The Inspiration Behind the Collection

You feel the switch from summer to autumn more than any other seasonal transition, there’s just something in the air. Something has you reaching for your favorite sweater, heading to Pret for endless insert-your-fave-warm-beverage-here, and being a little bit more aware of your surroundings when the sun sets. Because autumn is a little bit eerie. 

Apparently due to the autumn equinox, the forces of nature are transiting as the relationship of light and darkness changes in the world, calling us to align with these changes in the natural world by kindling our inner light of wisdom. In line with this deeply mystical undertone, Autumn/Winter ’17 takes its cues from English folktales and rural settings for a brooding and hypnotic collection. Let’s take a closer look…

cashmere sweater
Abracadabra, which features on our AW17 cashmere slogan sweaters, is an incantation used as a magic word in stage magic tricks, and historically was believed to have healing powers when inscribed on an amulet.

Multicoloured Stripe Mohair Sweater Dress

Evoking the ambiance of an enchanted forest, the color palette is warm and woodsy, using mulberry, mandarin and apricot to draw inspiration from English artist Dom Roberts’s tapestries.


The fascinating yet crumbling Long Island estate of Big Eadie and Little Eadie in Grey Gardens perfectly portrays this melancholic sense of decay and endings, and served as inspiration for our AW17 Lookbook shoot.

Black Midnight Print Silk DressBlack Midnight Sky Boyfriend Cardigan

Taking the starry night theme one step further, we incorporated moons with whimsical, colorful stars on black in the season’s ‘Midnight Sky’ print and intarsia.


We also took inspiration from Victorian poem, ‘The Owl and the Pussycat’, which was published in Edward Lear’s 1871 collection Nonsense Songs, Stories, Botany, and Alphabets. The rich imagery it brings, with the fabled owl and pussycat sailing off into the night sky, fits right into our magical after-dark theme.

cashmere sweaterBlack Tie Neck Cashmere Blend Sweater

You’ll surely need this inner light of wisdom if you’ll be meandering through the woods on a dark night. You’ll also need a good coat. And a little optimism, which is why we’ve added a few brighter contrast tones to our darker wears.

WATCH THE AW17 LOOKBOOK

chinti cashmere Black Boiled Wool CoatBlack Heart Lace Merino Sweater